Companies are always on the lookout for the latest ways in which they can grab the attention of consumers and advertise their products or services. In recent times social media gaming has captivated people all over the world. Other than the fact that social games are incredibly popular they are also a logical choice as an advertising platform. Since consumers are flocking towards social games it is essential that brands include this platform in their marketing strategies.
The biggest reason social games are an ideal avenue for advertising is the gigantic number of users they attract. Consumers have evidently taken to social games so much so that nearly 600 million users play different games on Facebook. In fact, more than half the population of U.S. in the age bracket between 18 and 44 years plays social games on a near daily basis. So naturally brands would be missing out on a lot if they were not to reap the benefits of this incredible opportunity.
Advertising in social games guarantees that your ads will have the highest visibility possible. While banner ads can prove to be very effective in raising brand awareness, this is usually only if users actually look at them. In social games on the other hand the advertisements are usually placed during game breaks. While there is no set standard yet, this is the way most brands choose to advertise their products and gain maximum visibility.
In a world where nearly everything is going mobile it comes as no surprise that social games are also increasingly being played from smartphones and tablets. Mobile devices have contributed greatly to the growth of social games. Thus when advertising is done through social games, they have the potential to reach a larger audience resulting in greater penetration of ads.
There is a lot of room for creativity when it comes to advertising on social games. From a more direct approach that involves directly placing your brand products in the game to having brand videos playing while the game loads there are plenty of options companies can choose from. You can also ask users to fill out surveys and offer in-game rewards as incentives. Rewards don’t have to be restricted to the virtual world and can be taken to the real world by offering actual coupons when players interact with your brand.
It is important to keep in mind that advertising on social games like on any other platform should not feel intrusive. It should not come in the way of a user’s gaming experience or it will only generate negative reactions.
Advertising through social media games also tells you what direction you’re headed in and what you can expect in terms of the future of your brand. This is because you have the power to measure everything from your followers to the way they interact and engage with your brand and spread the message by sharing it with other users. You can know exactly the kind of exposure your brand is getting by measuring everything to your heart’s content.